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"It Ends With Us" is an adaptation of a book of the same name by bestselling author Colleen Hoover. In the book, Lively's character Lily Bloom tries to break the cycle of abuse that began with her father and continued with her husband, a controlling neurosurgeon. Lily's husband Ryle Kincaid is played by Justin Baldoni ("Jane the Virgin"), who is also directing the film.
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Blake Lively has transformed into Lily Bloom, red hair and all. Production on her upcoming film, It Ends With Us, an adaptation of Colleen Hoover's bestselling 2016 book, has begun in New York City. The first set photos surfaced yesterday, showcasing how different Lively looks in character with red curly hair. Lively was photographed filming with her co-star Justin Baldoni, who plays Ryle, one of Lily's love interests in the book.
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At one point in the day, the 35-year-old ditched her rose-colored tops to reveal her frock's halterneck detail for a scene with co-star Justin Baldoni, who plays her love interest Ryle Kincaid in addition to serving as the movie's director. Chances are, you’ve heard that Lively is set to be one of the stars of the adaptation of Colleen Hoover’s bestselling novel It Ends with Us. But for a bit, people weren’t so sure it was legit news, that is, until Lively confirmed the news by posting a snapshot of herself rocking a brand new do. After her superhero movie role, Lively returned to blonde as she continued to film Gossip Girl. Then, just like that, Lively headed out for dinner at Lucali Pizza alongside the “Cruel Summer” singer, 34, with her natural honey blonde hair. As a sweet nod to the announcement, Lively took to her Instagram stories to share her new deep, red velvet-hued hair for the role.
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Blake didn't have to wear a wig or anything to hide the color. It was funny because with her red hair, people didn't know it was Blake. She was complimented by people who didn't even recognize her. In May 2023, Lively unveiled her new fiery look — which she initially teased earlier in the year — as she began filming the adaptation of Colleen Hoover‘s It Ends With Us. Lively was photographed rocking auburn hair, styled with wavy curls.
A sequel to the novel, titled It Starts with Us, was released last October.
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Released in 2016, It Ends With Us became a cultural phenomenon on social media and was the top-selling print book of 2022. The novel remained on the New York Times bestseller list for over 90 weeks. The “Age of Adaline” actress appeared to be filming a scene with co-star Justin Baldoni, who plays Lily’s love interest, Ryle Kincaid, and is also directing the flick. “Does the plot of this book hinge on the female lead looking like sh—t because making blake lively look this bad is kind of a herculean feat,” one person joked on Twitter.
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“I think they picked Blake Lively because of her reputation and not keeping the character lily in mind," another tweeted. The Scream actress debuted a bubblegum pink style in August 2023. In January 2024, the Dancing With the Stars personality shared a video of herself cutting her own hair.
I prepped her hair first by clarifying it and putting on a conditioning pre-treatment, then I did eight or ten test strands. First I put a red wash over everything and then I started to layer in the reds. I didn't put in a dark base and then lighten because that wouldn't fade as easily. I finished with a toner over the blonder, strawberry pieces. Lighter and brighter pops of red on top to give it a sparkle and darker shades on the bottom for depth and anchoring.
See Blake Lively Fully Transformed as Redhead Lily in the First It Ends With Us Set Photos
In 2019, Baldoni and Wayfarer Studios optioned It Ends With Us for the big screen and have been working closely with Hoover, who is consulting on the film. The movie, which does not have an expected release date at this point in time, is expected to be a huge success. According to Deadline, the romantic novel was the top-selling print book of 2022, has been printed in 43 languages, and remained on the New York Times best-selling list for over 90 weeks. In the book, Lily is a recent college graduate who moves to Boston from Maine to open a flower shop. The 35-year-old actor's casting as a 23-year-old was met with mixed responses. The Pitch Perfect star made a drastic hair change, going from dark brunette tresses to a bright blonde look.
In addition to having a starring role in the film, Lively -- who was pegged to the project back in January -- will be an executive producer on the film alongside Hoover, Steve Sarowitz, Andrew Calof and Baldoni. Blake Lively was spotted rocking a whole new 'do on the set of her new film, It Ends With Us. Lively will star opposite Justin Baldoni, who is also directing the film.
In an exclusive interview with Beautylish's Ning, Rona reveals Blake's inspiration for the shade and gives tips on how to find the right red hue for you. Never miss a story — sign up for PEOPLE's free daily newsletter to stay up to date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. Blake Lively always delivers a look, and this week she blessed our style radar with two in just one day. The movie version of the beloved novel is highly-anticipated.
Both are executive producing, and Christy Hall is writing the screen adaptation, per Deadline. The Daisy Jones & The Six actress debuted jet-black hair on Nov. 2. The star debuted a bangin' new style at the premiere of her friend Nicola Peltz Beckham's film Lola in February 2024.
Red is a statement color, but it's more acceptable these days. Before, you had to have the personality and confidence to support the red. That's why I made Debra Messing red for "Will and Grace." Red's never sad.
Little kids with red hair have golds, coppers, oranges, and apricot tones in their hair. Blake and I always name the shades we do for her hair—her "Gossip Girl" look is "New York Blonde"—this one is called Fire Opal because she brought in a fire opal to show me a few months back. We did it in two rounds in Los Angeles, just before she started shooting the movie. It was really cute because Blake was so excited because the color looked so beautiful and amazing on her.
Yesterday, you guys couldn't stop talking about Blake Lively's new red hair color, so I just had to hop on the phone with her colorist, Rona O'Connor, to get all the delicious details. Variety originally wrote that the story follows “a young woman through the tumultuous stages of an abusive relationship. After moving to the city of Boston after college, she decides to start her own business as a florist only to fall in love with a young neurosurgeon.” Ryle, Baldoni's character, is the neurosurgeon.
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